About Lesson
If you’re having trouble finding your competitors, watch this video! It will show you how to identify your competitors effectively and use that information to improve your strategy.
Facebook Message Campaign
A Facebook Message Campaign is a type of ad that gets people to message your business on Messenger, WhatsApp, or Instagram, helping you connect, answer questions, and convert leads faster.
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Facebook Like Campaign
A Facebook Like Campaign is an ad designed to increase likes on your Facebook Page, helping you grow your audience, build brand trust, and boost future engagement.
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Facebook Sales Campaign
A Facebook Sales Campaign is an ad campaign focused on driving product purchases or conversions by targeting audiences ready to buy, using strong offers, optimized creatives, and clear calls-to-action.
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Facebook Ads Scaling
Facebook Ads Scaling means increasing your ad budget or expanding your audience to grow results while keeping your cost per result low, using strategies like horizontal scaling (more ad sets) or vertical scaling (higher budgets).
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Test & Analysis
Test & Analysis in Facebook Ads means running experiments (like A/B testing) on different creatives, audiences, or strategies, then analyzing the results to find what works best and improve overall campaign performance.
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