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Facebook Ads Strategies for Marketers

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Covers the setup of Facebook Business Manager, Ad Accounts, and Pixel installation. Trains on audience targeting, campaign structuring, and ad creative development. Includes understanding of ad objectives, performance metrics, and optimization techniques. Emphasizes strategies for scaling ads, retargeting audiences, and improving ROI. Aligns with current Facebook Ads best practices and marketing standards.

What Will You Learn?
  • How to set up and manage Facebook Ads like a professional
  • How to target the right audience using Core, Custom, and Lookalike Audiences
  • How to create high-converting ad creatives and ad copy
  • How to choose the best campaign objectives for different goals
  • How to set up Facebook Pixel and track conversions
  • How to run retargeting and scaling campaigns
  • How to read and analyze ad metrics to optimize performance
  • How to fix underperforming ads and maximize your ROI
  • How to create proven ad strategies for leads, sales, and brand growth
  • How to avoid common mistakes and stay updated with Facebook policies

Requirements

  • A basic understanding of Facebook and Instagram
  • A Facebook Business Page (or willingness to create one)
  • A Facebook Business Manager account (free to set up)
  • Willingness to invest a small budget for ads (even $5–$10/day)
  • A laptop or smartphone with internet access
  • An open mindset, ready to test, learn, and improve

Audience

  • Marketers and business owners who want to master Facebook Ads
  • Beginners who want to run their first successful ad campaign
  • E-commerce store owners looking to drive more sales
  • Coaches, consultants, and service providers who want more leads
  • Freelancers and digital marketers offering Facebook Ads services
  • Anyone looking to grow a brand, generate leads, or boost sales through Facebook

Course Content

Facebook Message Campaign
A Facebook Message Campaign is a type of ad that gets people to message your business on Messenger, WhatsApp, or Instagram, helping you connect, answer questions, and convert leads faster.

Facebook Like Campaign
A Facebook Like Campaign is an ad designed to increase likes on your Facebook Page, helping you grow your audience, build brand trust, and boost future engagement.

Facebook Sales Campaign
A Facebook Sales Campaign is an ad campaign focused on driving product purchases or conversions by targeting audiences ready to buy, using strong offers, optimized creatives, and clear calls-to-action.

Facebook Ads Scaling
Facebook Ads Scaling means increasing your ad budget or expanding your audience to grow results while keeping your cost per result low, using strategies like horizontal scaling (more ad sets) or vertical scaling (higher budgets).

Test & Analysis
Test & Analysis in Facebook Ads means running experiments (like A/B testing) on different creatives, audiences, or strategies, then analyzing the results to find what works best and improve overall campaign performance.

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PSDRI Institute

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Course Includes:

  • Price:
    ৳ 65
  • Instructor:PSDRI Institute
  • Duration: 20 hours
  • Lessons:23
  • Students:0
  • Level:Beginner
৳ 65

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